Wednesday, February 22nd, 2012
Guvera Entertainment has unveiled My Soundtrack, a Facebook app that lets brands personalize their playlists on their home page.
My Soundtrack is a branded entertainment project that attempts to engage consumers through music. With the app, Facebook users can share, stream, and download music.
Users of the app will be given access to Guvera Entertainment’s music catalogs, which contain millions of songs. This will help brands engage consumers through music. Brands can also regularly change their playlists, which gets consumers to come back for more.
Scotty Moore, Chief Revenue Officer of Guvera, believes that music engages a person’s heart and mind, allowing it to strengthen the connection between the brands and the consumers.
