Monday, May 21st, 2012
Jeremy Lin is taking the NBA by storm!
According to experts, the Asian can get tons of money from potential branded entertainment partners in North America and the Far East. It’s quite amazing, because a month ago his contract was only on a week-to-week basis.
The 23-year-old Californian has been tagged as the next best thing for Asian marketing. Experts believe brands from both hemispheres will be quite interested in the New York Knick point guard.
Lin’s potential reminds marketers of Yao Ming, who was a marketing monster in both China and the United States.
Lin’s Chinese background will gather a lot of interest from global brands. He will engage a growing consumer demographic, making him a bankable investment.
Stay tuned to see the Lin Effect on and off the court!
