Monday, May 21st, 2012
A new research suggests that alcohol product placement in movies is highly influential to teenagers.
US researchers believe that exposure to alcohol product placements can influence youth to try binge drinking with their peers.
Experts posited: “Like influenza, images in Hollywood movies begin in one region of the world then spread globally, where they may affect drinking behaviours of adolescents everywhere they are distributed.”
The research, from Dartmouth Medical School, was conducted on 6,500 kids aged 10 to 14 years old. It was centered on alcohol consumption and its influential factors, including movie viewing, marketing, home environment, peer behavior, and rebelliousness.
More exposure to alcohol product placement was associated to more drinking.
