New agreement between US and China leads to better product placement exposure

Under a new agreement, US will be relaxing controls on China’s movie market.

According to Vice President Joe Biden, the new deal will grant US studios and independent filmmakers easier access to the ever-growing Chinese audience. The arrangement was established after Xi Jinping’s visit to the United States.

The agreement includes a deal with Dreamworks Animation studio for a filmmaking joint venture in Shanghai. In terms of product placement, US movies will have increased exposure to a billion-strong audience, China.

The stipulations include: all films must be produced in 3D or IMAX and an increased stake for the US government through distribution.