Direct selling leader Amway leverages product placement in the video gaming world

Updated: April 8, 2013
Amway product placement

[PRNewswire press release] — Product placement in television shows and movies is a long-standing tradition in the world of marketing.  But what about video games?  Instead of a one-time benefit from viewing a show, marketers get hours of exposure as people play the games over and over again.  The practice is called advergaming and direct selling leader Amway is one of the latest companies to take the plunge, teaming with the creators of a popular mobile game in Korea to connect with its 5 million players.

The Amway Insider blog highlights news about Amway, behind-the-scenes views of our global business, insights on who we are and what makes us tick, and anything else we find interesting, relevant or fun.

Amway is one of the world’s largest direct selling businesses. Alticor Inc., parent company of Amway, reported global sales of USD$11.3 billion in 2012. Founded in 1959 by entrepreneurs Rich DeVos and Jay Van Andel , and based in Ada, Michigan, U.S., Amway offers consumer products and business opportunities through a network of more than 3 million distributors in more than 100 countries and territories worldwide, supported by more than 21,000 employees and a global agribusiness, manufacturing and logistics supply chain. More than 900 scientists, engineers and technical professionals work in 65 R&D and quality assurance labs worldwide to support the company’s product development and create a culture of scientific excellence. Top-selling brands for Amway are NUTRILITE® vitamin, mineral and dietary supplements, ARTISTRY® skincare and colour cosmetics, and eSpring® water treatment systems. For company news, visit

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