ICM Partners expand its branded entertainment portfolio

Updated: May 2, 2013
ICM Partners

ICM Partners is expanding its Digital Strategy and Branded Entertainment Divisions with the signing of three new agents: Sarah Early, Matthew Murray, and Madison Mojciechowski.

Early and Murray will join the company’s office in Los Angeles, where they will work with Keyvan Peymani in developing digital strategies. Mojciechowski, on the other hand, will join ICM Partners’ global branded entertainment division in New York.

“Matthew and Sarah are seasoned digital and brand strategists who will be instrumental in helping us to further leverage the agency’s reach in motion pictures, television, live entertainment, new media and publishing,” explained Peymani, ICM’s managing director for digital strategy. “They will work closely with our clients across all of our divisions, serving as strategic advisors in digital marketing, social media, interactive entertainment and the expansion of their core brands.”

The three acquisitions all share non-conventional agency backgrounds, which will enrich ICM’s rapidly growing portfolio.

Source: The Hollywood Reporter

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