Ministry of Sound appears in “The Only Way is Essex”

Updated: June 4, 2013
The Only Way is Essex

Marbella Sessions, the latest album of Ministry of Sound, will be featured in two episodes of “The Only Way is Essex.” The group becomes the first band to pay for a product placement in the show.

In the two special episodes, the characters will be attending Ministry of Sound’s launch party for the album. The episodes, titled “The Only Way is Marbs,” were filmed in Spain.

Music and branding from the album are part of the deal. The partnership will also be supported by social media as well as digital ad campaigns.

The arrangement was brokered between ITV Commercial, Lime Pictures, and the7stars.

“We have seen a clear reaction to our ads being aired during ‘The Only Way is Essex’ and with the increase of multi-screen viewing habits, it felt like the right time to develop our marketing strategy with a more integrated advertising campaign,” explained Alice Schofield, Ministry of Sound’s head of compilations.

For more information, please visit MediaWeek.

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