Justin Timberlake’s latest video: more dancing, less product placement

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Updated: August 1, 2013
Justin Timberlake

Justin Timberlake, the popular American celebrity, kept product placement in the low-key in his latest music video “Take Back the Night.”

In the video, the 32-year-old brings back dance offs. Timberlake pulls off cool dance moves throughout the streets of Chinatown, New York. And he also shares the screen with Bud Light Platinum. But the product placement is so quick that some audiences will definitely miss it.

The video was promoted on Twitter. Users had to create a catchy hashtag before the video was unlocked at the bespoke website, which also featured an interactive map of New York City. According to reports, over 20,000 related tweets were sent before the video was released on YouTube.

Source: The Telegraph, Zimbio

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