Renault has officially launched its own branded television channel, Renault TV.

The auto manufacturer says that the channel will showcase the brand and its products, as well as deliver updates on its latest models.

““Renault is the first automobile manufacturer to launch a television channel on Sky, Canalsat and the internet,” said Patrick Fourniol, the company’s communication marketing director. “With a potential audience of nearly 30 million people, Renault TV is a real opportunity to broaden our target.”

Renault TV follows the footsteps of the company’s successful branded website, which was launched last year. The site is continuing to see consistent growth as it continues to see more and more visitors.
 
 

FrontRow-Marketing.com reports that Apple and Pontiac each received over $250,000 in Media Value from the season premiere of 24.  According to Front Row Analytics, Apple received $292,800 in exposure by 12 total sequences and Pontiac received $256,200 in exposure by 8 total sequences, including one verbal mention.  Front Row Analytics is the sponsorship evaluation division of Front Row Marketing Services, a Comcast-Spectacor subsidiary.

The Emmy and Golden Globe award winning series 24 starring Kiefer Sutherland premiered on Fox Sunday January 17th. The eighth season premiere had its viewers full of suspense during the two night, four hour premiere. It is through different outlets like a hit televisions series that companies today are finding ways to advertise in order to capture the eyes of a large audience for an extended period of time.

“The brand exposure and media value that is received from being part of a huge television series like 24 are well worth the cost. With all of the fans that big time shows like 24 have, it allows the company to receive constant exposure and in turn receive a great competitive advantage over others in their market ” said VP of Project Management for Front Row Marketing Services, Eric Smallwood. Also gaining exposure from the eighth season of 24 are Ford, Chevy, and Sprint.

With new viewers hooked after an exciting premiere, and the show’s original fan base ready for another highly anticipated season, Apple Computers and Pontiac are bound to reach an even larger audience than expected. This makes the business decision to be part of such a successful series an easy one due to the amount of projected success of Apple, Pontiac, and the suspenseful eighth season of 24.

Check out FrontRow-Marketing.com for more product placement success stores.

About Front Row Analytics

Front Row Analytics is the sponsorship evaluation and measurement arm of Front Row Marketing Services.  Front Row Marketing Services, a subsidiary of Comcast-Spectacor, is based in Philadelphia, PA with offices in or near Detroit, MI; Portland, ME; Kansas City, MO; Cleveland, OH; Miami, FL; Orlando, FL; Des Moines, IA; Loveland, CO; San Jose, CA; Vancouver, BC; London, ON; and Birmingham, UK.  Front Row generates incremental revenue for public assembly venues and stadiums, sports teams and municipalities through the marketing and sales of naming rights, advertising/sponsorships, exclusive product and vendor rights agreements, premium seating and hospitality features. The company currently develops incremental revenue for over 35 accounts.

About Comcast-Spectacor

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), two Philadelphia arenas, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 85 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.

The Church is arguing strongly against product placement in UK television.

The Department for Culture Media and Sport (DCMS) has launched a product placement consultation period to test its possibilities for UK television.

Culture secretary Ben Bradshaw has already made public that he intends to lift the current ban of product placement on British television. Bradshaw says that the product placements will help television companies survive the recession.

In response to these developments, the Church said that product placements will blur the line between editorial content and commercial messages, which could damage public trust in broadcasters.

“Retaining trust in broadcasters’ integrity and editorial balance is key to maintaining strong relationships between audience and broadcaster, which in turn has both civic/societal and economic benefits,” read the Archbishops’ Council Communications Office and Mission and Public Affairs Division. “For this reason, the Church of England is opposed to changes to the current regulatory regime, even outside public service content and news and current affairs.”

The statement continued: “Given the ongoing uncertainty about the future prospects for advertising revenues, it seems highly unlikely that any large potential sponsor is currently in a position to make firm claims about the additional expenditure it would be likely to make under a different regulatory regime.”

And the Church is not alone. Its views have been supported by the British Medical Association, which claimed that product placement will affect the nutrition of young viewers by encouraging an unhealthy lifestyle.

“Studies show that children are particularly susceptible to embedded brand messages and these operate at a subconscious level,” explained the British Medical association. 

 

Fly Girls, the CW-produced reality series about flight attendants, will be featuring a first class product placement—Virgin America.

The series will center on several young flight attendants, their trials and their achievements. Finely knitted in the backdrop of the series will be Virgin America. Producers say that the airline has been cooperative with the content side of the project.

“Virgin has given us a very long leash,” explained Colin Nash, one of the show’s executive producers. “They don't push their logo; they don't try to influence the stories. We're able to capture what's really going on in these girls' lives.”

Throughout the show, there will be short 30-second messages from Virgin America’s in-flight entertainment.

“I don't want too much branding in the show—it has to succeed based on the concept,” explained Porter Gale, Virgin America’s VP. “At the same time, I think this series can build awareness and drive sales, especially as we expand to new markets. Our ad budget is tiny compared to our competitors, and this gives us potential exposure and reach with no out-of-pocket expense.”  

Fly Girls is intended for the 18-34-year-old demographic and will be marketed similarly to America’s Next Top Model.

Source: LATimes