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According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer.
During the inaugural Playback ...
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Branded entertainment is rising fast.
Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ...
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In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products.
STW Group, the largest marketing group ...
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ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ...
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Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ...
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The upcoming book-based film “Think Like a Man” is loaded with product placement.
The entire movie, which stars Gabrielle Union and Regina ...
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These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world.
The latest campaigns ...
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Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ...
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Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ...
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Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ...
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Jennifer Lopez collaborated with Wism, Yandel, and numerous brands to launch her latest music video, “Follow the Leader.”
Product placements are spread throughout the video. It opens ...
2011 Advertising Metrics