Internet

  • Does Chipotle Deserve A 2nd Chance?

    The combination of smart use of data plus compelling use of content leads our editorial team to give Chipotle another chance. 1) Smart Use of Data CMO Chris Brandt came from...

  • Rentrak acquires iTVX

    Rentrak, a company that analyzes viewership for films and television shows, is extending its analysis to product placement and branded entertainment. Experts say that the extension emphasizes the importance of how...

  • Is online branded entertainment too ‘branded’?

    Online branded entertainment is growing. More often than not, online videos involve brands in their production. As opposed to sponsored programs (which feature ads), branded videos integrate products into the plotline....

  • Adult dating site lobbies for product placement in Grand Theft Auto V

    Shag a Gamer, an online dating website, is looking to score a product placement in the upcoming video game Grand Theft Auto V. The fifth installment of the multi-million game series...

  • Intel and Toshiba create branded opportunities for other marketers with web series

    Previously, brands were driven by exposure and consumer engagement to pursue branded entertainment and product placement. However, they can now be encouraged by another incentive: such productions might convince other brands...

  • ANA discusses the rise of branded entertainment

    Branded entertainment continues to surge. As audiences continue to ignore conventional ad spots, brands and marketers will continue to look for alternative ways to interact and engage with them. And placing...

  • BE Festival expands its award segments

    Be Festival, an event organized by Mumbrella and Encore to recognize outstanding branded entertainment productions, is expanding its showcase to include brand-funded content as well as native advertising. The day-long event...

  • NewFront conference focuses on online branded entertainment

    In the fourth annual NewFront conference in Manhattan, specialists explored the up and coming arena of branded entertainment in the online platform. During the event—which was hosted by Digitas—representatives from brand...

  • Cinematique’s interactive video platform can be a great ally for product placement

    Interaction can be a very powerful companion for product placement. And this is what Cinematique, a startup company, offers in its new MTEVideo platform. In videos by Cinematique, prompts appear on...

  • Product placement in online video hubs

    Product placement has found a new home in online video hubs. Video-sharing sites, like YouTube and Hulu, are perfect platforms for branded messages. Often times, videos in Hulu are tagged with...

Next Page »