Image of the Day
Have You Read?
According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer.
During the inaugural Playback ...
[+]
Branded entertainment is rising fast.
Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ...
[+]
In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products.
STW Group, the largest marketing group ...
[+]
ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ...
[+]
Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ...
[+]
The upcoming book-based film “Think Like a Man” is loaded with product placement.
The entire movie, which stars Gabrielle Union and Regina ...
[+]
These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world.
The latest campaigns ...
[+]
Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ...
[+]
Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ...
[+]
Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ...
[+]
[PRNewswire press release] -- Measuring the effectiveness of branded entertainment programs is the goal of a new model introduced at MIPTV today by the Branded Entertainment ...
2011 Advertising Metrics