Music Archives - Product Placement News

Avril Lavigne shares the screen with the Sony Xperia in her latest music video

Sony has placed itself brilliantly (or too overt) in Avril Lavigne’s latest song and music video, “Rock N Roll.” “Oh, my new Sony phone is ringing,” says the pop star. The...
Justin Timberlake’s latest video: more dancing, less product placement

Justin Timberlake, the popular American celebrity, kept product placement in the low-key in his latest music video “Take Back the Night.” In the video, the 32-year-old brings back dance offs. Timberlake...
ANA discusses the rise of branded entertainment

Branded entertainment continues to surge. As audiences continue to ignore conventional ad spots, brands and marketers will continue to look for alternative ways to interact and engage with them. And placing...
BE Festival expands its award segments

Be Festival, an event organized by Mumbrella and Encore to recognize outstanding branded entertainment productions, is expanding its showcase to include brand-funded content as well as native advertising. The day-long event...
Daft Punk releases its own line of condoms

Daft Punk, the electronic music band, has officially released its own brand of “Get Lucky” condoms. The French duo teamed up with Durex to create condoms sporting the art of “Random...
Cannes Lions International Festival of Creativity receives more entries for branded entertainment categories

The 60th Cannes Lions International Festival of Creativity has announced its list of nominees and candidates for the Titanium & Integrated and Branded Content & Lions. The branded entertainment category has...
InterMedia Entertainment names new head

The InterMedia Group of Companies has appointed Rob Levy, a branded entertainment guru, as the head of its InterMedia Entertainment. As the President, Levy will be responsible for the company’s celebrity...
MediaCom Wins Silver at Cannes Branded Content and Entertainment Lions Awards Gala

Award makes Volkswagen’s “Beetle Shark Cage” a two-time Cannes winner — MediaCom added a third Cannes trophy to its collection today, winning a Silver Lion in Branded Content...
Product placements from Miley Cyrus’ latest music video

From Miley Cyrus’ latest video “We Can’t Stop,” we can learn a couple of things. She’s come a long way from being Hanna Montana. And she doesn’t mind advertising through her...
BENT aims to be a leaded in branded entertainment

BENT, a branded entertainment company, launched earlier this month. Its mission is to be a leader in the rapidly growing, branded entertainment sector. To this end, BENT has partnered with numerous...