Wednesday, February 22nd, 2012
Product Placement

New agreement between US and China leads to better product placement exposure

chinese product placement in transformers
Under a new agreement, US will be relaxing controls on China’s movie market. According to Vice President Joe Biden, the new deal will grant US studios and ...

More Product Placement

safehouse product placement

Safe House product placement

In Safe House, Ryan Reynolds and Denzel Washington go on an action-packed journey across South Africa, evading terrorists and double agents ...
alcohol product placement

Teenagers are influenced by alcohol product placement

A new research suggests that alcohol product placement in movies is highly influential to teenagers. US researchers believe that exposure to alcohol ...
MirriAd product placement

MirriAd Signs Deal with Viasat Broadcasting

[Business Wire press release] -- MirriAd, the market leader in digital product placement announces today that it has signed an agreement ...
apple product placement

Apple scores most product placements

Apple products are on television and in the movies. Of course, most product appearances are MacBook pros and iMacs. There’s also ...
jeremy lin a branded entertainment commodity

Jeremy Lin: a branded entertainment gold mine

Jeremy Lin is taking the NBA by storm! According to experts, the Asian can get tons of money from potential branded entertainment ...
rupaul product placement

RuPaul music product placement on Drag Race

Drag Race, the drag queen reality show hosted by RuPaul, has always been a consistent product placement arranger. In most instances, RuPaul’s ...
Google Branded entertainment

Google to create branded entertainment system

Google is working on its latest branded entertainment system, a hardware device that will stream entertainment throughout the home. Reports say that ...
UK product placement

UK product placement to pick up in 2013

Reports claim that product placement has been slow in the United Kingdom. However, industry experts say that it’s expected to take ...
m&m product placement on Fox

M&M product placement on Fox

During a recent episode of Fox and Friends, a product placement was a guest on the show. Yes, a product placement ...

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chinese product placement in transformers

Have You Read?

Chevy product placement

Chevy scores product placements in TV series from Univision

“El Talisman” is taking television product placement to a whole new level, giving Chevrolet vehicles a co-starring role in the new ... [+]
Resident Evil Retribution Product Placement

Sony product placement in “Resident Evil: Retribution”

Resident Evil is back again for another zombie-killing adventure. And the movie will be bringing back some familiar friends, including Sony—the ... [+]
Modern Family Product Placement

Modern Family is extremely selective of product placements

Modern family, the popular comedy TV show, does not bite all its product placement opportunities. In fact, majority of the sitcom’s ... [+]
Facebook product placement from Guvera entertainment

Guvera Entertainment launches branded app

Guvera Entertainment has unveiled My Soundtrack, a Facebook app that lets brands personalize their playlists on their home page. My Soundtrack ... [+]
Blizzard Product Placement

Blizzard looks for product placement producer

Very little is known about Blizzard’s upcoming multi-player game titled Project Titan. However, an ad posting in their website indicates that ... [+]
cannes lions branded entertainment

Cannes Lions adds award category for branded entertainment

The Cannes Lions International Festival of Creativity will be including awards centering branded entertainment. Avi Savar—founder and chief creative officer of Big ... [+]
coca cola branded entertainment

The Coca-Cola Company’s Jonathan Mildenhall to Give Branded Entertainment Keynote at MIPTV 2012

[PRNewswire press release] -- Jonathan Mildenhall, Vice President Global Advertising Strategy and Content Excellence for The Coca-Cola Company, will deliver a ... [+]
zooey deschanel gets involved in branded entertainment

Zooey Deschanel heads branded entertainment project

Renowned actress Zooey Deschanel is turning to branded entertainment. Deschanel, along with her friends Sophia Rossi and Molly McAleer have signed on ... [+]
schlitz product placement

Schlitz product placement in Contraband

Contraband, a thriller that stars Mark Wahlberg and Kate Beckinsale, debuted at the top of the box office this past weekend. ... [+]
Wige media branded entertainment

Wige Media invests in branded entertainment

Wige Media is joining the branded entertainment band wagon. The German production company recently added a new television division, Wige Entertainment. It ... [+]