Product Placement Research

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. However, most of the other ...

More Product Placement Research

Ogilvy Creates Planning and Measurement Model for Branded Entertainment

[PRNewswire press release] -- Measuring the effectiveness of branded entertainment programs is the goal of a new model introduced at MIPTV ...

My Product Placment matches music videos with brands

David Guetta, a famous advisor for hip-hop and indie artists, is now leading My Product Placement—a new venture that matches product ...

Alcohol in movies influences young teens’ drinking habits

[EurekAlert press release] -- Young teens who watch a lot of movies featuring alcohol are twice as likely to start drinking ...

Teenagers are influenced by alcohol product placement

A new research suggests that alcohol product placement in movies is highly influential to teenagers. US researchers believe that exposure to alcohol ...

Apple scores most product placements

Apple products are on television and in the movies. Of course, most product appearances are MacBook pros and iMacs. There’s also ...

UK product placement to pick up in 2013

Reports claim that product placement has been slow in the United Kingdom. However, industry experts say that it’s expected to take ...

Lenovo Product Placement, leading the way for other Chinese brands

China is the super factory of the globe. The country is home to various manufacturing plants that specialize in products that ...

Top product placement shows on TV

Product placement is here to stay. In previous decades, this form of advertising was strictly used as a secondary source of income ...

Product placements come in large numbers from NBC

Product placement has found a home in NBC. While the network has not been able to up ratings for advertisers, it has ...

Have You Read?

New web series from Telemundo integrates product placements from Chevy and Verizon

Last week, Telemundo launched a new web series, “Mia Mundo.” Similar to most of the network’s online shows, the series has product ... [+]

Product placement in Draw Something app

OMGPOP’s Draw Something is in high demand app among phone users, making it the perfect platform to insert a product placement. Initially, ... [+]

30 Rock guns for Kraft product placement

Usually, brands pitch products to a show. However, NBC’s 30 Rock proves that it can work the other way around as ... [+]

Telemundo works with Chevrolet and Verizon to create branded entertainment

Telemundo Media, Chevrolet, and Verizon Wireless have hooked up to create Mia Mundo, the first bilingual branded entertainment crossover series. The ... [+]

Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]