Product Placement Research

Teenagers are influenced by alcohol product placement

A new research suggests that alcohol product placement in movies is highly influential to teenagers. US researchers believe that exposure to alcohol product placements can influence youth ...

More Product Placement Research

Apple scores most product placements

Apple products are on television and in the movies. Of course, most product appearances are MacBook pros and iMacs. There’s also ...

UK product placement to pick up in 2013

Reports claim that product placement has been slow in the United Kingdom. However, industry experts say that it’s expected to take ...

Lenovo Product Placement, leading the way for other Chinese brands

China is the super factory of the globe. The country is home to various manufacturing plants that specialize in products that ...

Top product placement shows on TV

Product placement is here to stay. In previous decades, this form of advertising was strictly used as a secondary source of income ...

Product placements come in large numbers from NBC

Product placement has found a home in NBC. While the network has not been able to up ratings for advertisers, it has ...

The Biggest Loser: the second biggest in terms of product placement

According to Nielsen, the Biggest Loser has the second most product placement in primetime television. The reality show is second only ...

NBC tops product placement list

NBC’s primetime shows topped the product placement count of its broadcast rivals. According to a recent study from Nielsen, the network owns ...

Apple product placement in movies

Ever since the 1980s, Apple has always made itself a part of Hollywood’s glitz and glamour. The brand has been seen ...

International brands can bank on product placements in UK shows

UK’s first product placement communication effectiveness research was recently released. According to the findings, brands achieve as much value in export versions ...

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