Product Placement Research

The Biggest Loser: the second biggest in terms of product placement

According to Nielsen, the Biggest Loser has the second most product placement in primetime television. The reality show is second only to American Idol, which does ...

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NBC tops product placement list

NBC’s primetime shows topped the product placement count of its broadcast rivals. According to a recent study from Nielsen, the network owns ...

Apple product placement in movies

Ever since the 1980s, Apple has always made itself a part of Hollywood’s glitz and glamour. The brand has been seen ...

International brands can bank on product placements in UK shows

UK’s first product placement communication effectiveness research was recently released. According to the findings, brands achieve as much value in export versions ...

MirriAd wants to revolutionize digital product placement

MirriAd is planning to introduce a technology that will revolutionize the digital product placement playing field. Alongside MEC UK and STV, MirriAd ...

Product placement will grow in Europe, says research firm

According to new research, relaxed regulations for product placement will see consistent growth in revenue in UK, France, and Germany. The HIS ...

Is product placement working in the UK?

According to a recent study, the relaxation of product placement rules in the UK has not exactly triggered the best market ...

More Online Product Placements

According to a study from Nielsen, some of the most effective product placements come from unpaid brand appearances. At least that’s ...

More branded entertainment next year

More than 60% of marketers will integrate branded entertainment to their ad strategies by next year, according to a new survey. The ...

Is UK product placement failing?

Is product placement succeeding in the United Kingdom? According to reports, it’s too early to judge its fate. Since the regulations ...

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Branded entertainment needs to focus on the consumer

According to a panel of representatives, the key to successful branded entertainment is centering it on the consumer. During the inaugural Playback ... [+]

The future of branded entertainment

Branded entertainment is rising fast. Consumer behavior is changing and it calls for a new marketing tool, such as branded entertainment. The ... [+]

Branded entertainment and product placement to rise in Australia

In Australia, advertisers are foregoing 30-second advertisements to invest in entire television shows to promote products. STW Group, the largest marketing group ... [+]

An illegal Kermit product placement from TV channel

ZAK, Germany’s media authority, has accused Kermit—the classic star from The Muppets—of being guilty for an illegal product placement, which occurred ... [+]

P&G launches new branded entertainment short

Procter & Gamble deserves high praise for its recent production of a branded entertainment short for the 2012 London Olympics and ... [+]

Think Like a Man product placement

The upcoming book-based film “Think Like a Man” is loaded with product placement. The entire movie, which stars Gabrielle Union and Regina ... [+]

Product placement in sports

These days, branded entertainment is often powered by sports celebrities, anchoring their strong influence to audiences around the world. The latest campaigns ... [+]

The future of movie product placement

Upon the announcement that James Bond will be drinking bottles of Heineken instead of glasses of martinis, the concept of movie ... [+]

Report from Nielsen says that reality shows account for most product placements on primetime

Based on research from Nielsen, Reality television shows accounted for the most product placements during prime-time hours in the United States. ... [+]

Brandstar and O2 Media launch new branded entertainment series

Brandstar Entertainment and O2 Media Inc., the producers of the popular web show "The Balancing Act," are launching a new branded ... [+]