Deadpool = The Highest Grossing Film of 2016 from Advertising
Over the weekend, the new Superhero flick Deadpool, broke box office records....
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Avril Lavigne shares the screen with the Sony Xperia in her latest music video
Sony has placed itself brilliantly (or too overt) in Avril Lavigne’s latest song and music video, “Rock N Roll.” “Oh, my new Sony phone is ringing,” says the...
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Rentrak acquires iTVX
Rentrak, a company that analyzes viewership for films and television shows, is extending its analysis to product placement and branded entertainment. Experts say that the extension emphasizes the...
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Is online branded entertainment too ‘branded’?
Online branded entertainment is growing. More often than not, online videos involve brands in their production. As opposed to sponsored programs (which feature ads), branded videos integrate products...
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MSU Product Center and Westborn Market create product placement competition
MSU Product Center and Westborn Market have teamed up to host and judge a product placement competition, “The Next SKU Could Be You.” The contest will take place...
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Top 6 Finalists Revealed on Season 6 of YTV’s The Next Star
— Last night on YTV’s top-rated series The Next Star, the judges had the difficult task of whittling down the talented pool of finalists to six....
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The Smurfs Sequel secures profitability with product placement
“The Smurfs 2” debuted in theaters last week, raking in a total of $18-million during its first weekend. The first movie finished its first weekend with a much...
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Adult dating site lobbies for product placement in Grand Theft Auto V
Shag a Gamer, an online dating website, is looking to score a product placement in the upcoming video game Grand Theft Auto V. The fifth installment of the...
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Justin Timberlake’s latest video: more dancing, less product placement
Justin Timberlake, the popular American celebrity, kept product placement in the low-key in his latest music video “Take Back the Night.” In the video, the 32-year-old brings back...
Latest News
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Does Chipotle Deserve A 2nd Chance?
The combination of smart use of data plus compelling use of content leads our editorial team to give Chipotle another chance....
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Deadpool = The Highest Grossing Film of 2016 from Advertising
Over the weekend, the new Superhero flick Deadpool, broke box office records. Now, superhero movies have been known to do that for...
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Trumps Stance = Not Updating His Creative
Despite not being the pick for Iowa, Donald Trump is still leading the Republican polls. His strong persona has captivated millions...
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Avril Lavigne shares the screen with the Sony Xperia in her latest music video
Sony has placed itself brilliantly (or too overt) in Avril Lavigne’s latest song and music video, “Rock N Roll.” “Oh, my...
-
Rentrak acquires iTVX
Rentrak, a company that analyzes viewership for films and television shows, is extending its analysis to product placement and branded entertainment....
-
Is online branded entertainment too ‘branded’?
Online branded entertainment is growing. More often than not, online videos involve brands in their production. As opposed to sponsored programs...
-
MSU Product Center and Westborn Market create product placement competition
MSU Product Center and Westborn Market have teamed up to host and judge a product placement competition, “The Next SKU Could...
-
Top 6 Finalists Revealed on Season 6 of YTV’s The Next Star
— Last night on YTV’s top-rated series The Next Star, the judges had the difficult task of whittling down...
-
The Smurfs Sequel secures profitability with product placement
“The Smurfs 2” debuted in theaters last week, raking in a total of $18-million during its first weekend. The first movie...
-
Adult dating site lobbies for product placement in Grand Theft Auto V
Shag a Gamer, an online dating website, is looking to score a product placement in the upcoming video game Grand Theft...
-
Justin Timberlake’s latest video: more dancing, less product placement
Justin Timberlake, the popular American celebrity, kept product placement in the low-key in his latest music video “Take Back the Night.”...
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Countryfile presenters under fire due to overt product placement
Presenters of the popular BBC1 show “Countryfile” are being criticized for an overt product placement. Viewers have complained about a product...
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Trumps Stance = Not Updating His Creative
Despite not being the pick for Iowa, Donald Trump is still leading...
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Avril Lavigne shares the screen with the Sony Xperia in her latest music video
Sony has placed itself brilliantly (or too overt) in Avril Lavigne’s latest...
