Advertising Attribution

DraftKings Former VP Talks Attribution & Native Marketing

When Anthony Pitts joined DraftKings in 2012 as VP of Acquisitions, there were less than 1000 paying customers. Under his leadership, the company scaled its customer base at a remarkable rate while decreasing...

1 min read

Editors Choice

Programmatic

Inmar Grabs Boston’s Data Exchange OwnerIQ

Inmar, a data-driven technology-enabled services company, today announced that it has acquired ownerIQ, a leading media technology company that provides 1st and 2nd party data solutions to brands, retailers, and...

3 min read
Programmatic

DataXu Moves To Roku

Dataxu to provide features and capabilities that strengthen Roku’s plans to build stronger relationships with advertisers and also support the company’s proprietary data management capabilities. Founded in 2009...

2 min read
Native Advertising

Verizon Goes Native For Apple News

Verizon Media is all in on native advertising for Apple News in Australia, Canada and the U.K. According to Mediapost, this deal provides advertisers the option to run native advertising in both the Apple News and Apple...

2 min read