Product Placement Wedding Crashers

Beer placement and promotion isn’t doing well, according to today’s Hollywood Reporter. Reports that Anheuser-Busch’s product placement of its Budweiser brand in the New Line Cinema film resulted in a sharp rebuke from the Marin Institute. Watchdog groups are stepping up their criticism of alcohol product placements — which they say are relatively ignored by federal regulators — amid evidence that alcohol companies are turning to them more regularly. According to a Nielsen tracking service, 102 network television shows last season featured alcohol products, covering a total of 2.6 hours of air time. The Marin Institue alleges that even though the movie is rated R, the Budweiser tie-in encourages underage drinking because the movie’s racy subject matter and its two stars — Owen Wilson and Vince Vaughn.