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DraftKings Former VP Talks Attribution & Native Marketing
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Inmar Grabs Boston’s Data Exchange OwnerIQ
Inmar, a data-driven technology-enabled services company, today announced that it has acquired ownerIQ, a leading media technology company that provides 1st and 2nd party data solutions to brands, retailers, and...
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Attribution Used By Less Than One Third of Marketers, says Mobile Marketing Association
According to a survey by the Mobile Marketing Association (MMA), less than a third of marketers use multi-touch attribution (MTA), but another 35% plan to ‘try it’ within a year. The MMA has also created a...
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