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Gold Standard

Reeses Pieces

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Apple scores most product placements

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Advertising Attribution

DraftKings Former VP Talks Attribution & Native Marketing

When Anthony Pitts joined DraftKings in 2012 as VP of Acquisitions, there were less than 1000 paying customers. Under his leadership, the company scaled its customer base at a remarkable rate while decreasing the cost...

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Programmatic

Inmar Grabs Boston’s Data Exchange OwnerIQ

Inmar, a data-driven technology-enabled services company, today announced that it has acquired ownerIQ, a leading media technology company that provides 1st and 2nd party data solutions to brands, retailers, and...

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Advertising Attribution

Attribution Used By Less Than One Third of Marketers, says Mobile Marketing Association

According to a survey by the Mobile Marketing Association (MMA), less than a third of marketers use multi-touch attribution (MTA), but another 35% plan to ‘try it’ within a year. The MMA has also created a...

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DraftKings Former VP Talks Attribution & Native Marketing
Inmar Grabs Boston’s Data Exchange OwnerIQ
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