Just this week, global social-networking site MySpace.com launched the ?MyAds? platform. This new service allows businessmen to utilize the site?s targeting technology to create promo campaigns aimed at MySpace subscribers. The new feature allows advertisers to generate data demographics about age, location, general interests, as well as other categories.
The payment scheme for the businessman and the site will be based on a per-click basis. This feature will be useful for small to medium enterprises that are having a hard time entering the market, because they don?t have the capital to employ the service of ad agencies.
Kudos to MySpace. This is a brilliant idea. It?s a great way to make money out of the information coming from over 67 million active US users. It wouldn?t be surprising if other social-networking sites develop a similar feature within the succeeding months.