Stand-Up Comedian Erik Rivera Joins Urban Latino Radio

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Updated: July 7, 2009

Hooked on E! will Premiere July 2009

Celebrity interviews… sports? movies… television? music? comedy… news… fashion? technology? concerts? events? politics? trends? gossip?

Digital Radio Station UrbanLatinoRadio.fm will launch a new series of branded entertainment segments, Hooked on E. These segments will incorporate the best aspects of a traditional radio show while streaming video and will feature an interactive component.

Hooked on E! will promote the best of everything ?Latino? including talents, trends and products. Combing branded entertainment segments within a traditional radio format Hooked on E! will be not only entertaining but also informative.

Hooked on E! will be produced by Eric Hanson former Vice President of Branded Entertainment and Development for Emmy Award winning talk-show host Montel Williams and the Montel Show.

About Urban Latino Radio

Urban Latino Radio is the brainchild of Alex Norman and is the digital arm of Urban Latino Media, which was founded by Jorge E. Cano-Moreno. Urban Latino Media is best know for it?s ground breaking publication, Urban Latino Magazine which was the first lifestyle and cultural publication geared to bicultural Latinos, Urban Latino has earned its rightful place: as the premier magazine for both male and female Latinos in the United States since 1994.

? Urban Latino Radio gives us the opportunity to provide quality entertainment to the Hispanic community, while featuring icons and up and coming Latino entertainers, deejays and musicians who now have a international platform to be heard? says founder Alex Norman. Erik Rivera added ? I have always embraced my Hispanic heritage through comedy and I am thrilled to be able to take it to a whole level internationally on Urban Latino Radio?.


About Erik Rivera

Hooked on E! will be hosted by Stand-Up Comedian Erik Rivera along with a panel of comedians, lifestyle gurus and experts. Rivera is a favorite on New York City comedy scene and appears regularly at The Comedy Cellar, Caroline?s on Broadway, Broadway Comedy Club and Comic Strip Live,

This spring Erik starred in the feature film, Stand Up 360 along with Caroline Rhea, which was released in theaters nationwide. In addition, he was handpicked to host their Latino film series, Stand Up 360?Muy Caliente.

Rivera has also appeared in two independent features, My Brother and Stand Up. With his audience pleasing style and relentless work ethic, it?s not surprising that Erik has appeared numerous times on SiTV, Comedy Central and most recently on MTV Tr3s? Top Trece Icons. Erik served as a special correspondent for the Montel Williams Show during season 16 and 17. He currently has a sitcom in development.

Erik continues to perform at colleges and clubs nationwide. When in Los Angeles you can find him at The Famous Laugh Factory, The Hollywood Improv, The Comedy Store and The Ice House. In the summer of 2007 Rivera won the Diamonds in the Rough Award at The Latino Laugh Festival in Hollywood and had the honor of performing to a packed house at The Kodak Theatre along side Carlos Mencia and other top Latino comedians.

For more information on Urban Latino Radio or hear Hooked on E!, visit www.hookedone.com or www.urbanlatinoradio.fm