Booyah shows the future of smartphone product placement

Updated: March 3, 2010

Real-time product placements can soon be generated through smartphone advertisements.

Booyah, a location-based gaming company, is teaming up with H&M to design a unique digital product placement campaign. Whenever consumers are near an H&M outlet, their Booyah game application will feature an H&M branded product. And if the consumer decides to show the featured product at the nearest store, he/she will get discount opportunities.

The deal will be beneficial to both companies. For Booyah, it will increase its consumers gaming experience. For H&M, it will give them accurately targeted product placements that can easily turn into instant sales.

If the formula works, other brands and advertisers are sure to follow similar product placement formats.