Biggest Loser is a big winner in terms of product placement

The show maybe titled “Biggest Loser,” but it’s proving that it’s a winner when it comes to product placement deals.

The NBC show will feature BL Body, a clothing line for gym apparel.

Each of the 22 contestants will be outfitted by BL Body, which will be designed by fashion guru Bruno Schiavi.

Schiavi says that the gym apparel will be specially-designed to hide loose skin, making it a confidence booster for the contestants.

According to studies, apparel is among the top three consumer purchases influenced by product placement.