Loopt, a location-based service, has partnered with Fox to create a mobile product placement campaign for Bob’s Burgers at Fatburger.
Bob’s burgers, which is a fictional burger chain featured in Fox’s animated show, will appear at Fatburger for the remainder of January.
Fatburger overhauled 64 stores, which now appear as Bob’s Burgers. The store will offer the fictional burger as the special.
Thanks to Loopt, Android and iPhone users can get coupons by going to participating stores and showing the Bob’s Burger reward on their phones.
Sources say that Bob’s Burgers, a new show from Fox, will make its debut on January 9.