Alphabird, the popular video distribution network, has launched a new original content development unit, led by executives from Endemol’s production team.
The newly created arm will be based in Beverly Hills, California. It will be responsible for developing and producing all branded entertainment projects for the network.
The team will be led by Russel Naftal, Johnny McMahon, and Kelli Usher.
Alphabird distributes videos across numerous publishers and platforms using state-of-the-art flight technology. The company prides itself in putting videos in pages instead of banners, which—it claims—results in better engagement and recall.