Windows banks on television product placement

Windows Phones are appearing in a wave of product placements on television.

Most recently, the Nokia Lumia 920 appeared in Episode 11 of the first season of Arrow. It also appeared in the last two episodes of House of Lies.

According to reports, the recurring product placements are part of Microsoft’s strategy to convince potential customers to buy the phone. Speculators say that Microsoft wants consumers to familiarize themselves with the phone model through celebrity endorsements and product placements.