GET A VIP TOUR AROUND THE WORLD’S MOST FAMOUS FILM FESTIVAL THANKS TO CHIVAS REGAL 25’s THE LEGEND OF CANNES ONLINE EXPERIENCE

[Press release] — Chivas Regal 25 is giving people around the world a unique insider’s look at the Festival de Cannes with a new experiential website called The Legend of Cannes at www.chivas.com/cannes. The site takes users on a virtual VIP journey through the world’s most prestigious film festival and features an interactive panoramic photograph that spans the length of the city, capturing everything that makes the Festival de Cannes extraordinary and legendary.

The Legend of Cannes is the first time people can take a first-person virtual VIP journey through the world’s most prestigious film festival – without having to travel to the South of France. The site features original panoramic photography, interactive hot-spots, HD video content, and over 100 behind the scenes images from some of the festival’s most high profile parties including The Great Gatsby film premiere party and the Variety Studio at Chivas House interview lounge.

Visitors to the site will be able to scroll through the iconic panoramic photo which documents the Festival experience, finding out about the history of the legendary Festival and getting a glimpse into the exclusive events happening at locations like the Grand Hyatt Cannes Hotel Martinez, the Palais des Festivals and Chivas House, Chivas Regal’s exclusive pop up location on the Croisette.

“Chivas Regal 25 and the Festival de Cannes share a heritage of luxury and exclusivity,” said James Slack, Global Brand Director, Chivas Regal. “We wanted to capture the history of this iconic festival and the legendary Chivas Regal 25 experience that our guests have and bring it to life online.”

The Legend of Cannes is both a tribute to the stories that make the Festival de Cannes one of the most enduring and iconic festivals and a chance for people around the world to experience these stories first-hand.

Visit www.chivas.com/cannes to experience The Legend of Cannes with Chivas Regal 25.

For more information, please contact:
•    Jennie Norrish, Head of PR – Chivas Brothers
Tel: +44 (0) 208 250 1739 / Mobile: +44 (0) 7717 450 023 / jennie.norrish@pernod-ricard.com
•    Emily Pendleton, International Press Officer – Ketchum
Tel: +44 (0) 207 611 3709 / Mobile: +44 (0)7974311871 / emily.pendleton@ketchum.com

Notes to Editors
•    Chivas Regal is now in its fifth year as official partner of the Festival de Cannes – the most exclusive and celebrated international film festival.

About Chivas Regal
Chivas Regal is a truly global brand, selling 4.8 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.