“The Internship” recently premiered in theaters.
The film stars the comedic duo of Vince Vaughn and Owen Wilson. The two also shared the screen with a very popular co-star, Google.
The movie is set in the search engine’s campus in Mountain View, California.
Vaughn and Wilson play a couple of out-of-luck salesmen looking for a second chance at their careers. They enroll as interns in Google.
Google lent its brand to producers and also let them shoot two days on-site without any charges and licensing fees.
Sergey Brin, a co-founder of Google, appears twice in the movie. The top search engine also has countless product placements in it, including ones for Gmail, Google Plus, and Google Maps. The company’s self-driving automobile even makes a cameo appearance.
Apart from the obvious in-film promotions, Google has many other motivations to partnering with 20th Century Fox for “The Internship.”
“The reason we got involved with ‘The Internship’ is that computer science has a marketing problem,” explained Larry Page, Google Chief Executive. “We’re the nerdy curmudgeons.”
You can now catch “The Internship” in theaters nationwide.