BENT aims to be a leaded in branded entertainment

BENT, a branded entertainment company, launched earlier this month. Its mission is to be a leader in the rapidly growing, branded entertainment sector. To this end, BENT has partnered with numerous companies that specialize in the industry.

BENT’s founding partners include Cue Digital Media, Alibi Entertainment, James Hyslop, and Stephen Tapp. The company will focus on the four areas that are needed to build high-quality branded entertainment: media, creative, production, and distribution.

“Bent, is the right partnership at the right time with a pedigree and passion for weaving and leveraging brands into entertaining stories, on all video-based platforms,” said Tapp. “We understand the journey for brands looking to impact audiences in this highly competitive video landscape. With the right story and the best targeted media we can help our agencies and brand partners to build immersive and powerful relationships with their audiences in addition to developing unique strategies to monetize their efforts.”

Based in Toronto, BENT will utilize resources from each of its partners—giving its clients access to a comprehensive branded entertainment production package.

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