DraftKings Former VP Talks Attribution & Native Marketing

When Anthony Pitts joined DraftKings in 2012 as VP of Acquisitions, there were less than 1000 paying customers.

Under his leadership, the company scaled its customer base at a remarkable rate while decreasing the cost of customer acquisitions.  Known as the $400 Million dollar marketer, Pitts grew the company to over 2 million paying customers in four years.

Before Draftkings tony spent over seven years in the digital ad tech world overseeing the successful completion of thousands of advertising campaigns that spanned multiple industries while finding actionable ways to use his theoretical understanding on how to increase company yield through advertising.

Tony’s slightly unconventional path began with a Bachelor’s degree in Economics from Carnegie Mellon which eventually led him to complete a Master’s in Political Science at the University of Rochester.

In this incredible podcast hosted by Jeff Greenfield, Pitts talks about his background, job history and what it takes to build from scratch a custom measurement and attribution platform.

Listen below or stream on Apple Podcasts or Spotify.