DraftKings Former VP Talks Attribution & Native Marketing

When Anthony Pitts joined DraftKings in 2012 as VP of Acquisitions, there were less than 1000 paying customers. Under his leadership, the company scaled its customer base at a remarkable rate while decreasing...

Attribution Used By Less Than One Third of Marketers, says Mobile Marketing Association

According to a survey by the Mobile Marketing Association (MMA), less than a third of marketers use multi-touch attribution (MTA), but another 35% plan to ‘try it’ within a year. The MMA has also...

Category - Advertising Attribution