Richard Beckman teams up with Ron Burkle for branded entertainment venture

Richard Beckman, a well-known publishing guru, has teamed up with investor Ron Burkle for a new branded entertainment venture. Beckman will partner with Yucaipa Cos. (owned by Burkle) and Joel Katz, an...

Apple scores most product placements

Apple products are on television and in the movies. Of course, most product appearances are MacBook pros and iMacs. There’s also the occasional iPhone and iPad product placement. The brand’s appearances have...

Category - Gold Standard