Does Chipotle Deserve A 2nd Chance?

The combination of smart use of data plus compelling use of content leads our editorial team to give Chipotle another chance. Example Content found on the revised Chipotle.com website 1) Smart Use of Data CMO...

Rentrak acquires iTVX

Rentrak, a company that analyzes viewership for films and television shows, is extending its analysis to product placement and branded entertainment. Experts say that the extension emphasizes the importance of...

Is online branded entertainment too ‘branded’?

Online branded entertainment is growing. More often than not, online videos involve brands in their production. As opposed to sponsored programs (which feature ads), branded videos integrate products into the...

Category - Internet