Rentrak acquires iTVX

Rentrak, a company that analyzes viewership for films and television shows, is extending its analysis to product placement and branded entertainment. Experts say that the extension emphasizes the importance of...

The Smurfs Sequel secures profitability with product placement

“The Smurfs 2” debuted in theaters last week, raking in a total of $18-million during its first weekend. The first movie finished its first weekend with a much more impressive $35-million. Still, Sony...

ANA discusses the rise of branded entertainment

Branded entertainment continues to surge. As audiences continue to ignore conventional ad spots, brands and marketers will continue to look for alternative ways to interact and engage with them. And placing...

Category - Movies