Movies Archives - Page 2 of 34 - Product Placement News

InterMedia Entertainment names new head

The InterMedia Group of Companies has appointed Rob Levy, a branded entertainment guru, as the head of its InterMedia Entertainment. As the President, Levy will be responsible for the company’s celebrity...
MediaCom Wins Silver at Cannes Branded Content and Entertainment Lions Awards Gala

Award makes Volkswagen’s “Beetle Shark Cage” a two-time Cannes winner — MediaCom added a third Cannes trophy to its collection today, winning a Silver Lion in Branded Content...
Director Neill Blomkamp’s unique approach to product placement

Neill Blomkamp, the South African-Canadian film director and writer, hopes that his selection of product placements would enhance fan experience for his upcoming movie “Elysium.” Typically, moviegoers aren’t excited to see...
BENT aims to be a leaded in branded entertainment

BENT, a branded entertainment company, launched earlier this month. Its mission is to be a leader in the rapidly growing, branded entertainment sector. To this end, BENT has partnered with numerous...
Man of Steel is a man of product placements

“Man of Steel,” the highly anticipated reboot of the Superman franchise, hits its first weekend in cinemas today. While it hasn’t broken box-office records, the movie has already earned $160-million from...
Media Industry Veterans Launch Bent, an Innovative Branded Entertainment Company!

— BENT, a Branded Entertainment Company, launched today with a mission to be a leader in the rapidly growing, brand driven, entertainment and content sector. The partners are industry...
Google stars in The Internship

“The Internship” recently premiered in theaters. The film stars the comedic duo of Vince Vaughn and Owen Wilson. The two also shared the screen with a very popular co-star, Google. The...
Man of Steel has $160-million worth of product placements

“Man of Steel” will be debuting in theaters next week. While the much-anticipated reboot of the Superman franchise has yet to break box-office records, it can already count on $160-million from...
Superman shares the screen with the Nokia Lumia

Man of Steel, the latest reboot to the Superman franchise, is extensively sponsored by Nokia. In line with this, the Nokia Lumia 925 has a product placement in the movie. The...
GET A VIP TOUR AROUND THE WORLD’S MOST FAMOUS FILM FESTIVAL THANKS TO CHIVAS REGAL 25’s THE LEGEND OF CANNES ONLINE EXPERIENCE

— Chivas Regal 25 is giving people around the world a unique insider’s look at the Festival de Cannes with a new experiential website called The Legend of Cannes...