Avril Lavigne shares the screen with the Sony Xperia in her latest music video

Sony has placed itself brilliantly (or too overt) in Avril Lavigne’s latest song and music video, “Rock N Roll.” “Oh, my new Sony phone is ringing,” says the pop star. The line, which appears at the start of...

Justin Timberlake’s latest video: more dancing, less product placement

Justin Timberlake, the popular American celebrity, kept product placement in the low-key in his latest music video “Take Back the Night.” In the video, the 32-year-old brings back dance offs. Timberlake pulls...

ANA discusses the rise of branded entertainment

Branded entertainment continues to surge. As audiences continue to ignore conventional ad spots, brands and marketers will continue to look for alternative ways to interact and engage with them. And placing...

Category - Music