Music Archives - Page 2 of 18 - Product Placement News

Media Industry Veterans Launch Bent, an Innovative Branded Entertainment Company!

— BENT, a Branded Entertainment Company, launched today with a mission to be a leader in the rapidly growing, brand driven, entertainment and content sector. The partners are industry...
Digital Brand Media & Marketing Group (DBMM Group) Update

— Digital Brand Media & Marketing Group, Inc. (OTCQB: DBMM) is implementing its Business Plan with increased activity and business development. Specifically, the Company continues to make strides...
Ministry of Sound appears in “The Only Way is Essex”

Marbella Sessions, the latest album of Ministry of Sound, will be featured in two episodes of “The Only Way is Essex.” The group becomes the first band to pay for a...
Vimto to launch branded entertainment campaign

Vimto is launching a multi-million pound branded entertainment campaign this summer targeting its brand to teenagers. The brand’s ad spot will be unveiled in June and it will be flanked by...
Citroen DS3 Cabrio drives The Saturdays

The Citroen DS3 Cabrio will be having some screen time in the latest music video of The Saturdays, an English-Irish girl group. The video, titled “Gentleman,” is set for release by...
First Installment of Lincoln ‘Hello, Again’ Program Earns Three Industry Awards

“Hello, Again” performance by Beck for Lincoln wins Webby Awards in Auto & Auto Services and Best Use of Video or Moving Image This piece also won a...
Nokia Lumia dances with Jennifer Lopez

When they’re not fanning the flame between Samsung and Apple, Microsoft and Nokia are kicking it with Jennifer Lopez. The Nokia Lumia 920 has a product placement in the new music...
PSY puts style on product placement

Park Jae-sang (or simply the Korean artist known as PSY) is at it again! The man who made the world “gangnam” crazy has released a new music video for his song...
ICM Partners expand its branded entertainment portfolio

ICM Partners is expanding its Digital Strategy and Branded Entertainment Divisions with the signing of three new agents: Sarah Early, Matthew Murray, and Madison Mojciechowski. Early and Murray will join the...
Worldwide product placement spending continues to rise

On a global scale, product placement continues to surge. According to PQ Media, ad spending on product placement deals was 12% higher in 2012, amounting to more than $8.3-billion. Based on...