The combination of smart use of data plus compelling use of content leads our editorial team to give Chipotle another chance. Example Content found on the revised Chipotle.com website 1) Smart Use of Data CMO...

Sony has placed itself brilliantly (or too overt) in Avril Lavigne’s latest song and music video, “Rock N Roll.” “Oh, my new Sony phone is ringing,” says the pop star. The line, which appears at the start of...

Rentrak, a company that analyzes viewership for films and television shows, is extending its analysis to product placement and branded entertainment. Experts say that the extension emphasizes the importance of...