Does Chipotle Deserve A 2nd Chance?

The combination of smart use of data plus compelling use of content leads our editorial team to give Chipotle another chance. Example Content found on the revised Chipotle.com website 1) Smart Use of Data CMO...

Avril Lavigne shares the screen with the Sony Xperia in her latest music video

Sony has placed itself brilliantly (or too overt) in Avril Lavigne’s latest song and music video, “Rock N Roll.” “Oh, my new Sony phone is ringing,” says the pop star. The line, which appears at the start of...

Rentrak acquires iTVX

Rentrak, a company that analyzes viewership for films and television shows, is extending its analysis to product placement and branded entertainment. Experts say that the extension emphasizes the importance of...

Category - Television