Over the weekend, the new Superhero flick Deadpool, broke box office records. Now, superhero movies have been known to do that for a few years now, but what was surprising about this film in particular is that...

Shag a Gamer, an online dating website, is looking to score a product placement in the upcoming video game Grand Theft Auto V. The fifth installment of the multi-million game series will be released in the...

Branded entertainment continues to surge. As audiences continue to ignore conventional ad spots, brands and marketers will continue to look for alternative ways to interact and engage with them. And placing...