Video Games Archives - Product Placement News

Deadpool = The Highest Grossing Film of 2016 from Advertising

Over the weekend, the new Superhero flick Deadpool, broke box office records. Now, superhero movies have been known to do that for a few years now, but what was surprising about this...
Adult dating site lobbies for product placement in Grand Theft Auto V

Shag a Gamer, an online dating website, is looking to score a product placement in the upcoming video game Grand Theft Auto V. The fifth installment of the multi-million game series...
ANA discusses the rise of branded entertainment

Branded entertainment continues to surge. As audiences continue to ignore conventional ad spots, brands and marketers will continue to look for alternative ways to interact and engage with them. And placing...
BE Festival expands its award segments

Be Festival, an event organized by Mumbrella and Encore to recognize outstanding branded entertainment productions, is expanding its showcase to include brand-funded content as well as native advertising. The day-long event...
Cannes Lions International Festival of Creativity receives more entries for branded entertainment categories

The 60th Cannes Lions International Festival of Creativity has announced its list of nominees and candidates for the Titanium & Integrated and Branded Content & Lions. The branded entertainment category has...
InterMedia Entertainment names new head

The InterMedia Group of Companies has appointed Rob Levy, a branded entertainment guru, as the head of its InterMedia Entertainment. As the President, Levy will be responsible for the company’s celebrity...
MediaCom Wins Silver at Cannes Branded Content and Entertainment Lions Awards Gala

Award makes Volkswagen’s “Beetle Shark Cage” a two-time Cannes winner — MediaCom added a third Cannes trophy to its collection today, winning a Silver Lion in Branded Content...
BENT aims to be a leaded in branded entertainment

BENT, a branded entertainment company, launched earlier this month. Its mission is to be a leader in the rapidly growing, branded entertainment sector. To this end, BENT has partnered with numerous...
Trivie® Helps Top-Tier Entertainment Properties Connect With Fans Through Branded Trivia Apps

Trivie Spotlight Debuts with Influential Media Partnerships – Fox, Snoop Dogg, Sugar Ray Leonard, Billboard Magazine, Sara Evans and More — Trivie, Inc., the makers of “Battle of...
Lobby groups urge video game designers to drop gun product placements

According to reports, many video game manufacturers are signing product placement deals and licensing agreements with gun companies. These games—which feature many authentic weapons, ranging from pistols to rifles and machine...