Deadpool = The Highest Grossing Film of 2016 from Advertising

Over the weekend, the new Superhero flick Deadpool, broke box office records. Now, superhero movies have been known to do that for a few years now, but what was surprising about this film in particular is that...

Adult dating site lobbies for product placement in Grand Theft Auto V

Shag a Gamer, an online dating website, is looking to score a product placement in the upcoming video game Grand Theft Auto V. The fifth installment of the multi-million game series will be released in the...

ANA discusses the rise of branded entertainment

Branded entertainment continues to surge. As audiences continue to ignore conventional ad spots, brands and marketers will continue to look for alternative ways to interact and engage with them. And placing...

Category - Video Games