ANA discusses the rise of branded entertainment

Branded entertainment continues to surge. As audiences continue to ignore conventional ad spots, brands and marketers will continue to look for alternative ways to interact and engage with them. And placing...

Branded Entertainment Big Data Architect for iTVX to Present at TV:Xperience in New York

iTVX, the leading technology and research company providing global brands with Branded Engagement™ Analytics, Insights and Research has announced that Dr. Raymond Pettit, their Chief Research Officer, will be...

Worldwide product placement spending continues to rise

On a global scale, product placement continues to surge. According to PQ Media, ad spending on product placement deals was 12% higher in 2012, amounting to more than $8.3-billion. Based on research, rapidly...

Category - Product Placement Research