When Anthony Pitts joined DraftKings in 2012 as VP of Acquisitions, there were less than 1000 paying customers. Under his leadership, the company scaled its customer base at a remarkable rate while decreasing...
Is online branded entertainment too ‘branded’?
Online branded entertainment is growing. More often than not, online videos involve brands in their production. As opposed to sponsored programs (which feature ads), branded videos integrate products into the plotline...
2 min read
