News Archives - Product Placement News

Avril Lavigne shares the screen with the Sony Xperia in her latest music video

Sony has placed itself brilliantly (or too overt) in Avril Lavigne’s latest song and music video, “Rock N Roll.” “Oh, my new Sony phone is ringing,” says the pop star. The...
Rentrak acquires iTVX

Rentrak, a company that analyzes viewership for films and television shows, is extending its analysis to product placement and branded entertainment. Experts say that the extension emphasizes the importance of how...
Is online branded entertainment too ‘branded’?

Online branded entertainment is growing. More often than not, online videos involve brands in their production. As opposed to sponsored programs (which feature ads), branded videos integrate products into the plotline....
MSU Product Center and Westborn Market create product placement competition

MSU Product Center and Westborn Market have teamed up to host and judge a product placement competition, “The Next SKU Could Be You.” The contest will take place on November at...
Top 6 Finalists Revealed on Season 6 of YTV’s The Next Star

— Last night on YTV’s top-rated series The Next Star, the judges had the difficult task of whittling down the talented pool of finalists to six. In last week’s...
The Smurfs Sequel secures profitability with product placement

“The Smurfs 2” debuted in theaters last week, raking in a total of $18-million during its first weekend. The first movie finished its first weekend with a much more impressive $35-million....
Adult dating site lobbies for product placement in Grand Theft Auto V

Shag a Gamer, an online dating website, is looking to score a product placement in the upcoming video game Grand Theft Auto V. The fifth installment of the multi-million game series...
Justin Timberlake’s latest video: more dancing, less product placement

Justin Timberlake, the popular American celebrity, kept product placement in the low-key in his latest music video “Take Back the Night.” In the video, the 32-year-old brings back dance offs. Timberlake...
Countryfile presenters under fire due to overt product placement

Presenters of the popular BBC1 show “Countryfile” are being criticized for an overt product placement. Viewers have complained about a product placement of an outdoor clothing brand. Presenters of the show...
Intel and Toshiba create branded opportunities for other marketers with web series

Previously, brands were driven by exposure and consumer engagement to pursue branded entertainment and product placement. However, they can now be encouraged by another incentive: such productions might convince other brands...